Educational resources supplier Hope reveals major rebrand

January 2022

Educational resources supplier Hope Education has undergone a major rebrand to enable the further expansion of its product and service offer for educators and schools.

Ecommerce business Hope Education, which is now called Hope, provides resources for primary school, secondary school and early years teaching.

At the same time, Findel, the owner of Hope, has announced it will be actively expanding Hope’s product range and service offer during 2022.

Findel’s origins as an educational resources supplier can be traced back to 1817. Today, its brands and websites offer more than 32,000 products to educators and parents based in the UK and overseas with the business exporting to 130 countries.

Headquartered in Hyde, Greater Manchester, the company also has a distribution centre and offices in Nottingham and employs around 300 people.

Findel was acquired in April last year from Studio Retail Group plc following a management buy-out (MBO) supported by private equity firm Endless. Findel has also announced a corporate rebrand of its own and will be actively expanding its service offer during 2022 through new initiatives and acquisitions of complementary education sector businesses.

Chris Mahady, Findel’s chief executive, said: “Since the MBO, independent ownership has allowed us to shape the business as we want and begin to realise its full potential.

“The rebrand project is a critical element of achieving that goal and it heralds a bright new dawn for Findel and Hope. This was not simply about refreshing some logos, it was about undertaking a thorough strategic review of Findel and Hope over a six-month period.

“We now have a new strategy, vision and direction that will drive us towards becoming a highly successful, multi-faceted, national and international education resources business and a trusted and valued partner to our customers.

Hope is a brand dedicated to supporting people who nurture young minds, helping them pass on vital knowledge, build confidence and fuel children’s imaginations and enrich their futures.

Hope aims to put everything these educators need in one place to help those who stand in front of children every day to inspire future generations. This sentiment and service is expressed by Hope’s new brand positioning line of ‘Hope is all you need.’

Chris continued: “What we have done has energised and inspired everyone at the company. Colleagues now fully understand our business and brands and, most importantly, what they mean to our Hope customers. It has given us collective purpose, clarity and strength about who we are and what we do.

“This will play a huge role in the delivery of our expansion plans for Hope as we launch new initiatives, products and services to achieve our ambitious growth plans for the benefit of educators worldwide.”

For more information visit

It’s National Careers Week!

It’s National Careers Week!

At Findel we’re passionate about supporting young people develop awareness and excitement about their future, which is why we have ensured that the Findel Foundation is perfectly aligned to the Gatsby Benchmarks for career guidance.

read more